This gently cleansing shampoo is specially formulated for fine, flat hair that needs lift, without sacrificing softness or movement. It creates a clean, weightless lather that removes buildup while preserving hair’s natural oils, leaving strands touchable and never stripped. Powered by amaranth peptides and rice protein, it delivers visible volume from root to tip using clinically proven technology. When used as part of the Peptide Plumping Volume system, it helps strengthen bonds, protect against breakage, and deliver up to 5x fuller-looking hair with long-lasting fullness that lasts up to 72 hours. Safe for all hair types and color-treated hair, but especially ideal for those seeking an extra dose of body.<br><br>
Claims<br>
5x fuller volume instantly*<br>
72 hours of long-lasting volume*<br>
Color safe<br><br>
*Lab-tested average result after one use when Peptide Plumping Volume Shampoo, Conditioner & Spray are used as a system vs. chemically-processed untreated control