Gentle enough for puppies, powerful enough for playtime messes. This pH-balanced shampoo is designed with your dog’s sensitive skin in mind. Formulated with 96% naturally derived ingredients, it’s safe and effective for all coat types, from silky and short to curly and double-coated. A breakthrough malodor control technology helps eliminate stubborn smells (think: wet fur and mystery puddles), leaving your pup feeling clean and fresh. Free of harsh surfactants, it's a gentle, no-tears cleanse you can feel good about using on your four-legged family member.